Website design with The Music Gallery
The Music Gallery, a globally acclaimed center for creative music established in 1976 in Toronto, is a sanctuary for the exploration and amplification of diverse narratives and sounds.
I had the privilege of collaborating with my team at And Also Too and web developer Jean-Philippe Ung to re-design The Music Gallery’s identity and website.
The new site showcases a vast archive of The Music Gallery’s past and current programming, along with rich historical media. It includes events, journal articles, videos, music recordings, a live stage site, a members’ area, poster artwork, and more.
Our goal was to recreate the ambience of live concerts, the thrill of rifling through vinyl in vintage shops, and the deep dive into music journals. To this end, the design emphasizes The Music Gallery’s iconic concert photography, infused with neon glows, unconventional page layouts, interactive galleries, and a tactile “paper” feel.
services
- UX
- Web Design
Interactive effects
Interactive effects on the site incorporate a flipping motion on staggered photos and calls to action, evoking the experience of browsing through records in a shop.
Staggered, unconventional layouts
Staggered, unconventional layouts mirror The Music Gallery’s dedication to disrupting music conventions.
Neon glows
Neon glows accentuate interactive elements throughout the site, inviting visitors to explore further.