about

Headshot of Guadalupe Pérez Pita, a Latinx person with white skin and short brown hair. They are standing against a white background and giving a whimsical smile. They are wearing a black sweater.

guadalupe pérez pita

art director
design strategist
she/they

I am an Argentine art director and design strategist based in Tiohtiá:ke/Montréal, with over a decade of experience crafting tools and visual languages that amplify the work of nonprofit organizations, academic institutions, labour unions, artists, researchers, community organizers, and cultural workers.

As a member of the Design Justice Network, I am part of an international community of practitioners deeply committed to redefining design as a vehicle for liberation.

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my practice

As a design strategist and facilitator, I engage with communities from a space of curiosity, recognizing that people with lived experience are inherently creative and knowledgeable of the realities they are seeking to change. Their insights and visions are the key ingredients for designing tools that truly speak to their needs.

My role is thus about listening to community’s inner brilliance, and channelling it into the language of design. My work is grounded in anti-oppression, design justice, collaborative design, trauma-informed facilitation, and popular education.

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design justice

My practice is guided by the Design Justice Principles, which call to actively and critically engage with the ways in which design distributes benefits, excludes or invites participation, and produces harm.

For constantly guiding me and teaching me the depth of this work, I am particularly indebted to my mentor, Una Lee, and to my former colleagues Zahra Agjee, Shameela Zaman, Sylver Sterling, Lara Stefanovich-Thomson and Adriana Warner, which whom I worked at And Also Too from 2016-2023. The brilliance and generosity of these women will stay with me forever.

design justice network

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my services

I love working and facilitating in English, French, or Spanish, and I’d be honored to lend the following services to your project:

  • Art direction
  • Visual strategy
  • Graphic design
  • Web design
  • UX/UI
  • Co-design facilitation
  • Illustration

contact me

If you feel we are on the same page about design justice or you would like to know more, then let’s connect!

  • info@lalupe.soy
  • (514) 297-4841
  • LinkedIn